• PhD.
  University of Malaya
• MSc.
  Iowa State University
• B.A. Hons
  University of Malaya

• New Media
• Visual Communication
• Strategic Communication

Journal articles:

Wang, Y., Samani, M. C., & Ahmad, A. L. (2025). The domestication of short videos: Experiences of the elderly users from Nanjing, China. Edelweiss Applied Science and Technology. 9(2): 1899–1913. https://doi.org/10.55214/25768484.v9i2.4975

Wang, Y., Samani, M. C., & Ahmad, A. L. (2024). Digital Divide ampong older aults and digital feedback in the family: A study from Nanjing, China. Environment and Social Psychology. 9(10): 3009

Erman Anom, Elisabeth Vina, Mus Chairil Samani (2024) Political Communication Strategy in the 2024 Indonesia’s Presidential Election. Jurnal Komunikasi: Malaysian Journal of Communication, 40(2): 296-309. https://doi.org/10.17576/JKMJC-2024-4002-17

Erman Anom, Hamdani M. Syam and Mus Chairil Samani. 2020. Media Structure   Regulations and Economic Democratic Political Media Becoming Business Media in Indonesia. International Journal of Innovation, Creativity and Change. 13(10): 1595-1613.

Mwidima Peter Charles and Mus Chairil Samani. 2020. “Money Politics” and “Ethnicity” in Voting Decisions during Tanzania Presidential Election. Malaysian Journal of Communication (Jurnal Komunikasi). 36(2): 167-178.

Mus Chairil Samani and Catohrinner Joyce Guri. 2019. Revisiting Uses and Gratification Theory: A Study on Visitors to Annah Rais Homestays. Malaysian Journal of Communication (Jurnal Komunikasi). 35(1): 206-221.

Jamali Bujang Sanawi, Mus Chairil Samani and Malia Taibi. 2017. #Vaccination: Identifying Influencers in the Vaccination Discussion on Twitter Through Social Network Visualization. International Journal of Business and Society. 18(4): 718-726

Farah Liyana Azizan, Nor Amalina Ahmad, Nur Fazliana Rahim, Rohaiza Daud, Mus Chairil Samani, Mohd Alhafiizh Zailani, Mohd Aminudin Mustapha, Mohamad Fhaizal Mohamad Bukhori, and Ahmad Alif Kamal. 2017. Factors that Influence Program Selection and Its Relationship with Students’ Achievement in Pre-University Study. Asian Social Science. 13(9): 145-150.

Dayang Aizza Maisha Abang Ahmad, Noratikah Mohamad Ashari and Mus Chairil Samani. 2017. Effect of Rational and Emotional Framing on Highly Involved Audience in Severe Crisis Situation: An Experimental Study on MH370. Malaysian Journal of Communication (Jurnal Komunikasi). 33(2): 89-104

Noratikah Mohamad Ashari, Dayang Aizza Maisha Abang Ahmad, and Mus Chairil Samani. 2017. Crisis Response Strategy and Crisis Types Suitability Through MAS MH370 Crisis: A Preliminary Study. SHS Web of Conferences 33. DOI: 10.1051/ shsconf/20173300037

Dayang Aizza Maisha Abang Ahmad, Noratikah Mohamad Ashari and Mus Chairil Samani. 2017. Framing Crisis Response Messages on Facebook: A Second Level Agenda Analysis of MH370. SHS Web of Conferences 33. DOI: 10.1051/ shsconf/20173300035

Mus Chairil Samani, Jamilah Maliki, Tracy Peter Samat & Nurul Huda Marwan. 2016. Persuading the Public: Ranking of Bidayuh’s Home-stays Websites. Asian Social Science. 12(12): 20-28.

Tracy Peter Samat, Mus Chairil Samani, Nurul Huda Marwan & Jamilah Maliki. 2016. Preserving Performing Arts through Homestay Programme: Lesson Learnt from Bidayuh Annah Rais Longhouse Tourism’s Experience. Journal of Borneo-Kalimantan. 2(2): 1-14.

Mus Chairil Samani, Poline Bala, Jamilah Maliki, & Roger Haris. 2013. Bario Community Radio: Engaging people making news. IEEE Conference Publications.

Mohd. Nor Shahizan Ali, Mat Pauzi Abd Rahman, Hasrul Hashim, Normah Mustaffa & Mus Chairil Samani. 2012. Freedom of Photography – the Malaysian Scenario: A Vital Element of Press Freedom. Journal ofAsian Social Science. 8(5): 38-45.

 Mus Chairil Samani, Jamilah Maliki & Norazimah Abd Rashid. 2011. Literasi Media: Ke Arah Melahirkan Pengguna Media Berpengetahuan. Jurnal Pengajian Media Malaysia, Malaysian Journal of Media Studies 13(2): 41-64

Mohd. Nor Shahizan Ali, Hasrul Hashim & Mus Chairil Samani. 2011. Analisis Naratif Filem Dokumentari The Kinta Story (1949). Jurnal Komunikasi, Malaysian Journal of Communication. 27(2): 183-202.

Latifah Amin, Fadhli Hamdan, Roosfa Hashim, Mus Chairil Samani, Nurina Anuar, Zinatul A. Zainal & Kamaruzzaman Jusoff. 2011. Risks and benefits of genetically modified foods. African Journal of Biotechnology. Vol. 10(58): 12481-12485,

Mus Chairil Samani, Nurul Illyana Rezali, Latifah Amin & Zaharah Hassan. 2011. Biotechnology Issues in four Malaysian mainstream newspapers. African Journal of Biotechnology. Vol. 10(58): 12497-12503

Latifah Amin, Nurul Ilyana Rezali, Mus Chairil Samani, Zaharah Hassan & Kamaruzaman Jusoff. 2011. Ethical Issues on Biotechnology in Four Mainstream Newspapers. World Applied Sciences Journal. 12 (11): 1939-1945

Mus Chairil Samani, Latifah Amin, Jamilah Maliki & Nurul Ilyana Rezali. 2010. Isu Bioteknologi Dalam Akhbar Arus Perdana. Jurnal Pengajian Media Malaysia, Malaysian Journal of Media Studies 12(2): 23-36

Fuziah Kartini Hassan Basri, Faridah Ibrahim & Mus Chairil Samani. 2010. What’s Hip, What’s Hop? Disharmonized Representations Of Gender In Music Videos. Jurnal Komunikasi, Malaysian Journal of Communication. 26(2): 33-46.

Mus Chairil Samani & Jamilah Maliki. 2010. Cultural Discourse Using Visual Elements: An Analysis of a TDC Brochure. Jurnal Pengajian Media Malaysia, Malaysian Journal of Media Studies 12(1): 61-76.

Normah Mustaffa, Faridah Ibrahim, Mus Chairil Samani & Mohd. Helmi Abd. Rahim, 2010. Persepsi khalayak terhadap kredibiliti media di Malaysia, Jurnal e-Bangi 5(2):153-160

Normah Mustaffa, Faridah Ibrahim & Mus Chairil Samani. 2009. The Effect of Pictures on the Order of Assessing Online War Stories. Jurnal Komunikasi, Malaysian Journal of Communication. 25: 13-20

Mus Chairil Samani, 2006, “Visual Images in Advertisements: An Alternative Language. Jurnal Komunikasi, Malaysian Journal of Communication.22: 49-57

Mus Chairil Samani, 2005, “Researching Newspaper Photographs: Revealing the Prevailing Paradigms”. Jurnal Pengajian Media Malaysia. 7(1): 25-34.

Mus Chairil Samani, 2002, “Competing Paradigms in Historical Methods”. Jurnal Komunikasi, Malaysian Journal of Communication.18: 93-103,

Mus Chairil Samani, 1997, “Menyorot yang disorot” (Reviewing what has been reviewed). Jurnal Komunikasi, Malaysian Journal of Communication. 13-14: 127-135,

Mus Chairil Samani dan Fuziah Kartini Hassan Basri. 1996. “The Future of Newspapers: Is There A Tomorrow?” The Journal of Development Communication. 7: 46-55

Mus Chairil Samani dan Samsudin A. Rahim. 1995. “Stereotaip Remaja Dalam Akhbar Mingguan” (Stereotyping of youths in Sundays newspapers). Jurnal Komunikasi, Malaysian Journal of Communication. 11: 1-18.

Mus Chairil Samani dan Roshiza Abdul Wahab. 1994. “Komputer Dengan Kadar Kesalahan Tipografi: Analisis Editorial Berita Harian dan Utusan Malaysia” (Computer and typographic errors: An analysis Berita Harian and Utusan Malaysia editorials) Jurnal Komunikasi, Malaysian Journal of Communication. 10: 15-22.

Mus Chairil Samani. 1992. “Sumber berita: Analisis Isi Kandungan Empat Akhbar Harian Nasional Malaysia” (Sources of news: A content analysis of four Malaysia national newspapers) Jurnal Komunikasi, Malaysian Journal of Communication. 8: 49-63

Books:

Mus Chairil Samani and Jamilah Maliki. 2018. Komunikasi Krisis: Konsep dan Teori [Communication Crisis: Concept and Theories]. Kota Samarahan: Penerbit Universiti Malaysia Sarawak.

Mus Chairil Samani, Mohd Nor Shahizan Ali dan Ali Salman (editor). 2018. Isu-Isu Media dan Penapisan di Malaysia. Penerbit Universiti Malaysia Perlis.

 Mus Chairil Samani, dan Jeniri Amir (editor) 2016. Teori Komunikasi Insan. Kota Samarahan: Penerbit Universiti Malaysia Sarawak.

 Mus Chairil Samani and Jamilah Maliki. 2014. Media dan Masyarakat. [Media and Society]. Kota Samarahan: Penerbit Universiti Malaysia Sarawak

 Mus Chairil Samani. 2012. Penerbitan: Teori dan Praktis. [Publishing: Theory and Practise]. Kota Samarahan: Penerbit Universiti Malaysia Sarawak.

 Mus Chairil Samani, Faridah Ibrahim, Normah Mustaffa, dan Chang Peng Kee. 2011. Pelan Komunikasi: Membina Momentum, Menatar Keunggulan. [Communication Plan: Building Momentum, Achieving Excellence]. Bangi: Pusat Perancangan Korporat dan Kualiti. Universiti Kebangsaan Malaysia.

Faridah Ibrahim, Mus Chairil Samani dan Normah Mustaffa, 2010, Hala Tuju Pengajian Komunikasi dan Media di Malaysia. [The Future of Communication and Media Studies in Malaysia] Kementerian Pengajian Tinggi, Putrajaya.

Mus Chairil Samani, 1997, Penulisan Rencana Berkesan [Effective Feature Writing]. Kuala Lumpur: Dewan Bahasa dan Pustaka. Diulang cetak 2002.

Md Sidin Ahmad Ishak dan Mus Chairil Samani, 1996, Strategi Penulisan: Panduan Khusus Kepada Penulis [Writing Strategy: A Special Guide for Writers]. Bangi: Jabatan Komunikasi, Universiti Kebangsaan Malaysia.

Mus Chairil Samani, 1996, Bahasa Penerbitan: A ke Z [Language of Print: A to Z]. Bangi: Jabatan Komunikasi, Universiti Kebangsaan Malaysia.

Mus Chairil Samani, 1995, Pengantar Penerbitan: Aplikasi Komputer Dalam Reka Letak Dokumen Bercetak. [Introduction to Publishing: Application of Computer Technology in Layout of Print Document]. Bangi: Jabatan Komunikasi, Universiti Kebangsaan Malaysia.

Mus Chairil Samani, 1996, Muka Huruf dan Reka Letak: Teori dan Amali Dalam Reka Letak Berkomputer [Typefaces and Layout: Theory and Practise for Computer Added Layout]. Bangi: Jabatan Komunikasi, Universiti Kebangsaan Malaysia.

Mus Chairil Samani. 2019. Strategizing Print Media for Cyber World. Keynote Speaker at Conference of International Media and Society (iC-MAS2019), Universiti Malaysia Sarawak, 26-27 November.

Mus Chairil Samani. 2018. Manufacturing Perception in the Age of Social Media. Keynote Speaker at Conference of International Media and Communication (IMC2018), Universitas Pembangunan Nasional ‘Veteran’ Jawa Timur, Surabaya, Indonesia.19-20 September.

Mus Chairil Samani. 2011. Keperluan Terhadap Latihan Berterusan Kepada Editor Dalam Bidang Penerbitan. Keynote Working Paper at the Seminar Editor Malaysia 2011: Memartabatkan Kerjaya Editor” organized by Persatuan Editor Malaysia dan Majlis Buku Kebangsaan Malaysia at Mines Convention Centre, Serdang. 31 May-1 June.

Mus Chairil Samani. 2010. Communication Disclosure in Technical and Social Science Research. Keynote Speaker at International Conference on Communication Dynamics: Embrace Through Disclosure, Malaysia, Universiti Teknikal Malaysia Melaka, 5-6 April.

Mus Chairil Samani. 2008. Tipografi dalam Buku Teks. Working Paper di Kursus Aspek Teknikal Penerbitan. Bahagian Buku Teks, Kementerian Pelajaran, Petang Jaya.

Mus Chairil Samani. 2007. Isu-Isu Metodologi Dalam Kajian Literasi. Kertas di Kolokium Siswazah ke-3 Pusat Pengajian Media, Universiti Sains Malaysia, Minden.

Mus Chairil Samani. 2006. Reading Book Covers: A Semiotic Analysis on Bahasa Melayu Sekolah Kebangsaan Textbooks. Kertas di Seminar Kebangsaan Buku Kanak-Kanak dan Remaja ke-2. Majlis Buku Kanak-Kanak dan Remaja Malaysia (MBBY), Majlis Buku Kebangsaan Malaysia (MBKM) dan Dewan Bahasa dan Pustaka.

Mus Chairil Samani, 2004. Media on Trial: The Bigger Picture. Working Paper Kolokium Kritikan Media 2004, 14 Feb 2004, Fakulti Komunikasi dan Kajian Media, UiTM.

Mus Chairil Samani, 2003. “Reka bentuk dalam penulisan buku teks: Menemukan prinsip, spesifikasi dan aktiviti” (Design in writing ot textbooks: Integrating principles, specification and activities). Working Paper for a Course on Writing Textbooks, 16-20 June 2003, University of Malaya Press, Kuala Lumpur.

Mus Chairil Samani, 2003. Teknologi Penerbitan I (Publishing Technology I) Working Paper for Introduction to Publishing Workshop, 13-18 October 2003, University of Malaya Press, Kuala Lumpur.

Mus Chairil Samani, 2003. Teknologi Penerbitan II. (Publishing Technology II) Working Paper for Introduction to Publishing Workshop, 13-18 October 2003, University of Malaya Press, Kuala Lumpur.
Mus Chairil Samani, 2002. “Reka bentuk dan Penulisan Buku Teks: Menemukan Prinsip, Spesifikasi dan Kreativiti” (Design and Writing of Textbooks: Integrating Principles, Specification and Creativity). Working Paper presented at A Course on Textbooks Writings in Malaysia, 2-5 Sept 2002, Textbook Division, Ministry of Education.

Mus Chairil Samani, 2002. “Penulisan Jurnalistik: Berita” (News: Journalistic Writing). Working Paper for a Course on Effective Writing of Islamic Materials, 22-26 Julai 2002, Islamic Training Institute of Malaysia, Bandar Baru Bangi.

Mus Chairil Samani, 2002. “Penulisan Jurnalistik: Rencana” (Feature: Journalistic Writing). Working Paper for a Course on Effective Writing of Islamic Materials, 22-26 Julai 2002, Islamic Training Institute of Malaysia, Bandar Baru Bangi.

Mus Chairil Samani, 2002. “Etika dan Tanggungjawab Penulis Buku Teks” (Ethics and Responsibility of Textbook Writers). Working Paper for a Course on Textbook Writing for Acheh Education Officers jointly organised with Textbook Division, Ministry of Education. 16-20 December 2002, Kuala Lumpur International Hotel.

Mus Chairil Samani, 2002. “Reka bentuk buku teks: Prinsip, Spesifikasi dan Kreativiti” (Designing Textbook: Principles, Specification and Creativiti) Working Paper for a Course on Textbook Writing for Acheh Education Officers jointly organised with Textbook Division, Ministry of Education. 16-20 December 2002, Kuala Lumpur International Hotel.

Mus Chairil Samani dan Md Sidin Ahmad Ishak, 2000. “Penerbitan Jurnal Elektronik: Implikasi dalam Komunikasi Ilmiah” (Publishing of Electronic Journal: Implication for Communicating of Knowledge). Working Paper at the National Industry Book Convention . 8-9 November 2000, Malaysia Book Publishers Association and Universiti Kebangsaan Malaysia Press, Equatorial Hotel.