(R-DL/321/7/0197 (MQA/FA7193) 12/25)
Statement of Programme Aims, Objectives and Learning Outcomes
- The Master of Corporate Communication [MCC] degree is designed to produce corporate communication practitioners with advanced knowledge and practical skills, and competent with theoretical and practical skills in making decision and solving problems in real settings.
- The MCC aims to produce graduates with advanced knowledge to equip them with managerial skills, and the ability to communicate critically, objectively and creatively by integrating knowledge derived from multi-disciplinary fields.
- This programme is designed to produce graduates who can apply advances corporate communication theories and practical knowledge at workplace and accommodate themselves in various organisations especially in the area of corporate communication, and able to demonstrate excellent corporate communication skills in managing contemporary issues as well as in the fields of corporate communication.
The specific objectives of this programme are as follows:
- To produce graduates with advanced knowledge and practical skills in the field of corporate communication.
- To develop competent corporate communication practitioners with theoretical and practical skills to make decision and solve problem in real setting.
- To produce graduates who are able to integrate knowledge derived from multi-disciplinary fields.
- To produce the graduates with managerial skills such as planning, implementing, evaluating strategically and independently.
Justifications of Master of Corporate Communication Programme
- The Master of Corporate Communication offered by OUM is aimed to meet the needs of future and current practitioners of corporate communication and professionals in media industry to a higher level of professionalism in this field.
- It helps to fulfill the demand of the corporate communication and media industry needs in our society. Furthermore, the open and distance learning programme is a qualifying further training to produce more qualified communication and media practitioners to work in all sectors, such as in government agencies, media organisations, social institutions, NGO’s and corporate or private organisations.
- It also provides an opportunity for those who are currently employed to be promoted to higher position either in public or private sectors.
Programme Facts
| Language of Instruction | Bahasa Melayu & English |
| Study Scheme | Part- time |
| Mode of delivery | 1.Self managed Leaning 2. Online Learning 3. Face to face sessions |
| Duration | 2 years |
| MQA Accreditation | MQA/FA 7193 |
Dr. Norfardilawati Bte Musa
Programme Director
Tel (Office) :
603 78013901
Email :
norfardilawati@oum.edu.my
| Malaysian Learner Fees | ||||||||||||||||||||||
* Fees applicable to Malaysians and Permanent Residents only. Discount for the Physically Challenged Learners (OKU) and Senior Citizens The University offers 50% discount for: Note
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| International Learner Fees |
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| *This programme is not available for International intake |
Normal Entry
- Bachelor degree with honours in Communication or Corporate Communication with a minimum CGPA of 2.50 or its equivalent as accepted by Senate; or
- Bachelor degree with honours in Communication or Corporate Communication or its equivalent, not meeting CGPA of 2.50 can be accepted subject to a minimum of 5 years working experience in a relevant field, or
- Bachelor degree or its equivalent with CGPA of 2.50 or below, is acceptable subject to a special qualifying test involves two courses: Introduction to Communication and Principles of Corporate Communication.
For International students, Test of English as a Foreign Language (TOEFL) score of 600 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed. If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme. This is normally conducted through an assessment process.
OR
APEL.A entry
- Possess an APEL.A certificate from MQA for admission into Master’s programmes;
OR
- Malaysian; and
- 30 years old and above in the year of application; and
- Possess relevant previous working experience/learning; and
- Pass APEL.A assessment by OUM for Master’s programmes; and
- Possess the following qualification:
-
- STPM/Recognised Diploma; or
- Matriculation/Foundation (credit score 50-52 credits; CGPA grade 2.00 and above; minimum study period of 1 year); or
- A-Level (minimum 3 courses; minimum grade E; duration of study minimum 18 months); or
- International Baccalaureate Diploma (minimum 6 courses and 3 core elements; minimum grade of 24 points; duration of study minimum 2 years).
University Courses
| Core Courses | Credit Hours |
Advanced Corporate Communication  |
3 |
| Corporate Media Relations |
3 |
| Communication Research Method |
3 |
| Corporate Reputation Management |
3 |
| Advanced Communication Theory |
3 |
| Issues and Crisis Management |
3 |
| Integrated Marketing Communication |
3 |
| Digital Strategy for Corporate Communication |
3 |
| Corporate Social Responsibility |
3 |
| Research Project | 7 |
| Total Core | 34 |
| Total Credit (Core & Elective) | 40 |
Elective Courses (Choose only 2 Electives only)
| Subject Name | Credit Hours |
| Organisation and Business Management |
3 |
| Communication Law |
3 |
| Cross Cultural Management and Diversity |
3 |
| Total Elective | 6 |