Bachelor of Communication with Honours

Programme Synopsis

(R2-DL/321/6/0098 (A9493) 11/25)

The Bachelor of Communication (BComm) is designed to produce graduates with comprehensive knowledge that informs, moves, creates and shapes the world of communication. Students will be exposed to a broad-based learning experience encompassing nearly all major aspects of communication such as journalism, advertising, broadcasting, corporate communication and public relations.

The programme will also develop learners’ ability to apply communication techniques critically and objectively in real life situations.

Career Prospects

Due to a broad range of communication subjects covered in this programme, graduates are expected to be able to fit into various professions, both in public and private sectors. Since employers nowadays are looking for versatility and flexibility among fresh graduates, the Bachelor of Communication programme precisely answers that need as learners are exposed to multi-disciplinary knowledge and diverse skills not only in communication but also in the social sciences.

Graduates can find ready employment in advertising, journalism, news media, copy writing, editing, public affairs and public relations.

*This programme is not available for International intake

Programme Director of Bachelor of Communication with Honours

Puan Christina Mary A/P Richard
Programme Director

Email :
christina_mary
@oum.edu.my

Fees
Entry Requirements
PEO & PLO
Programme Structure
FAQs

Malaysian Learner Fees

	Year 1	Year 2	Year 3	Year 4	Year 5
Sem 1	RM 1,638	RM 1,456	RM 1,638	RM 1,638	RM 1,638
Sem 2	RM 1,638	RM 1,456	RM 1,638	RM 1,638	RM 546
Sem 3	RM 1,456	RM 1,638	RM 1,638	RM 2,184	–
Total	RM 21,840

* Fees applicable to Malaysians and Permanent Residents only.

* The University reserves the right to revise the fees without prior notice.

Discount for the Physically Challenged Learners (OKU) and Senior Citizens

The University offers 50% discount for:
1. Senior citizens aged 60 and above on registration date; and
2. Physically challenged learners – a valid Orang Kelainan Upaya (OKU) is required.
The discounts are not valid for second time registration and repeating of subjects.
Learners who receive this discount are not entitled to other discounts and promotions.

Note
Processing fee: RM30

Financial options:	Payment Mode:
EPF (Account 2); or	JomPAY
Education or Personal Loan from commercial banks; or	Internet Banking
HRDF (subject to employer’s eligibility); or	Debit/Credit Card.

International Learner Fees

	Year 1	Year 2	Year 3	Year 4	Year 5
Sem 1	RM1,966	RM1,747	RM1,966	RM1,966	RM1,966
Sem 2	RM1,966	RM1,747	RM1,966	RM1,966	RM655
Sem 3	RM1,747	RM1,966	RM1,966	RM2,621
Total	RM 26,208

Notes:
1 – Fees applicable to International applicants
2 – The fee above excludes registration fee, processing fee and resource fee. Fee imposed first semester only-non refundable . (Diploma RM2,700; Bachelor RM3,200, Master RM3,700, PhD/Doctorate RM4,200).
3 – Financial method: Telegraphic Transfer , PayPal (Invoice will be prepared in MYR and will be added 6% to cover PayPal transaction fees.)
4 – The fees are for subject fees only and are not applicable for research, registration, repeating of subjects and other fees.
5 – 60% payment of the semester fees must be made before the semester starts, 40% payment before the examination week.

* The University reserves the right to revise the fees without prior notice.
**LATEST UPDATE: 17 April 2023

Program Educational Objectives (PEO)

This programme aims to produce graduates that are:

PEO1: To produce knowledgable and competent graduates with comprehensive knowledge and skills in communication and other relevant disciplines which can be applied in communication and social environment.

PEO2: To produce competent graduates who are able to respond/solve communication and social issues innovatively, creatively and ethically through sustainable approach.

PEO3: To produce graduates who are capable to communicate effectively and critically, and demonstrate good leadership as well as teamwork in organisation and society.

PEO4: To produce graduates with diverse career opportunities and the ability to adapt to the dynamic changes in the social and communication environment as well as to pursue lifelong learning.

Programme Learning Outcomes (PLO)

Upon completion of all courses in this programme, the graduates should be able to:

PLO1: Acquire knowledge of concepts, principles, practices and standards of communication and other relevant disciplines for the purpose of academic or work. (KNOWLEDGE).

PLO2: Apply practical and theoretical understanding in planning, organising, leading and controlling for the purposes of managing functions and processes of communication in organisation or society. (PRACTICAL SKILLS).

PLO3: Adapt different roles required in society and contribute positively to the community and relevant stakeholders. (SOCIAL SKILLS AND RESPONSIBILTY).

PLO4: Demonstrate ethical and moral values as well as professionalism in daily practice to fulfil their professional and social responsibilities. (ETHICS, PROFESSIONALISM AND HUMANITIES).

PLO5: Perform related roles individually or in teams, able to lead, communicate effectively and be good team players. (COMMUNICATION SKILLS, LEADERSHIP AND TEAM WORK).

PLO6: Think critically and suggest possible solutions using the acquired knowledge and skills in solving problems related to issues within the social and communication environment. (SCIENTIFIC METHODS, CRITICAL THINKING AND PROBLEM SOLVING SKILLS).

PLO7: Recognise the need to engage in life-long learning for continuous self-development and professional development. (LIFE LONG LEARNING AND INFORMATION MANAGEMENT SKILLS).

PLO8: Enhance managerial and entrepreneurship skills in striving to accomplish the highest achievement. (ENTREPRENERIAL AND MANAGERIAL SKILLS).

YEAR 1

SEMESTER	COURSE NAME	CREDIT
1ST	LEARNING SKILLS FOR 21ST CENTURY	3
	FALSAFAH DAN ISU SEMASA 2	2
	INTRODUCTION TO COMMUNICATION	3
2ND	PENGHAYATAN ETIKA DAN PERADABAN 2	2
	PRINCIPLES OF MANAGEMENT	3
	PUBLIC SPEAKING	3
3RD	ENTREPRENEURSHIP II/ BAHASA KEBANGSAAN A	3
	ENGLISH FOR WRITTEN COMMUNICATION	3
	BASIC JOURNALISM	3

YEAR 2

SEMESTER	COURSE NAME	CREDIT
4TH	KURSUS INTEGRITI DAN ANTIRASUAH 2	3
	THINKING SKILLS AND PROBLEM SOLVING	3
	PRINCIPLES OF CORPORATE COMMUNICATION	3
5TH	COMMUNITY SERVICE	2
	ENGLISH FOR ORAL COMMUNICATION	3
	PRINCIPLES OF ADVERTISING	3
6TH	ENGLISH FOR WORKPLACE COMMUNICATION	3
	BROADCAST MANAGEMENT	3
	MANUSIA, MASYARAKAT DAN BUDAYA	3

YEAR 3

SEMESTER	COURSE NAME	CREDIT
7TH	COMMUNICATION THEORY	3
	INTRODUCTION TO PSYCHOLOGY	3
	INFORMATION TECHNOLOGY, MEDIA AND SOCIETY	3
8TH	NEW MEDIA TECHNOLOGY	3
	PROFESSIONAL ETHICS	3
	NEWS WRITING AND REPORTING	3
9TH	COMMUNICATION CAMPAIGN	3
	BROADCAST JOURNALISM	3
	COMMUNICATION LAW	3

YEAR 4

SEMESTER	COURSE NAME	CREDIT
10TH	CASE STUDIES OF CORPORATE COMMUNICATION	3
	CREATIVITY IN ADVERTISING	3
	COPYWRITING	3
11TH	SCRIPTWRITING	3
	EDITING FOR PRINT AND ELECTRONIC PUBLICATION	3
	REPUTATION RISK MANAGEMENT	3
12TH	INTERCULTURAL COMMUNICATION	3
	RESEARCH METHODOLOGY	3
	INDUSTRIAL TRAINING / PROJECT PAPER	6

YEAR 5

SEMESTER	COURSE NAME	CREDIT
13TH	MEDIA APPRECIATION AND CRITICAL ANALYSIS	3
	INTEGRATED MARKETING COMMUNICATION	3
	GLOBAL COMMUNICATION	3
14TH	POLITICS AND THE MEDIA	3
TOTAL CREDITS		120

*MPU3213 – National language A (Bahasa Kebangsaan A) is a compulsory subject for learners who have not achieved a credit in BM SPM.

Are OUM’s Bachelor of Degree of Communication programmes offered in full-time or part-time mode?
All degrees programmes offered in OUM are run in part-time mode, making them particularly suitable for working adults seeking for flexibility to upgrade their qualifications, knowledge and skills without having to give up their jobs or compromise on their life responsibilities.
How are OUM’s Bachelor of Degree of Communication programmes different from Communication programmes offered in other institutions?
The Bachelor of Communication programme offered by Open University Malaysia is slightly different from other communication programmes offered by conventional public or private universities in Malaysia. In this programme, you are expose to a broad-based learning experience encompassing nearly all major aspects of communication such as journalism, advertising, broadcasting, corporate communication and public relations. The programme will also develop your ability to apply communication techniques critically and objectively in real life situations.
This programme is offered to produce versatile graduates and have a balanced knowledge in the fields of communication to suit the current situation. Also, this programme will provide creative and competent graduates who are capable of understanding and handling issues pertaining to communication. The curriculum is designed to enable graduates to obtain knowledge in analysing and solving societal and social issues within the nation.
For more on the unique curricula of BCOM at OUM, please click the following url: https://www.oum.edu.my/all-programmes/undergraduate-programme/bachelor-of-communication-with-honours
What does Communication degree programme at OUM offer me?
In terms of learning outcomes, learners who successfully complete Bachelor of Communication Programme at OUM can expect to be able to:
- Acquire knowledge of concepts, principles, practices and standards of communication and other relevant disciplines for the purpose of academic or work.
- Apply practical and theoretical understanding in planning, organising, leading and controlling for the purposes of managing functions and processes of communication in organisation or society.
- Adapt different roles required in society and contribute positively to the community and relevant stakeholders.
- Demonstrate ethical and moral values as well as professionalism in daily practice to fulfil their professional and social responsibilities.
- Perform related roles individually or in teams, able to lead, communicate effectively and be good team players.
- Think critically and suggest possible solutions using the acquired knowledge and skills in solving problems related to issues within the social and communication environment.
- Recognise the need to engage in life-long learning for continuous self-development and professional development.
- Enhance managerial and entrepreneurship skills in striving to accomplish the highest achievement.
What are the courses offered under BCOM programme?

**Subject to revision without prior notice.
How soon can I complete BCOM programme?
BCOM is a 120 credit-hour programme, which means that it can typically be completed in 14 semesters. That’s approximately 4 ½ years if the programme is completed without any credit transfer, and if learners take the standard 3 courses per semester path.
However, with related diploma in Communication, you are allowed to apply for Credit Transfer (**) up to 30% and Credit Awards (**) up to 30% through APEL C.
Note:
** Based on terms and conditions
When can I join BCOM Programme?
BCOM programmes have intakes in the January, May and September semesters.
How much does it cost to pursue BCOM Programme? Are there any special rates for senior citizens and physically-challenged learners?
Fees for BCOM Programme amount to RM21,840.
A 50% discount on fees is offered to qualified senior citizens and physically-challenged learners.
**All fees are subject to revision without prior notice.
For further enquiries on fees and financial matters, please email OUM’s Marketing Unit at admission@oum.edu.my or call +603-7801 2000.
Can I apply for a PTPTN loan if I want to pursue BCOM Programme?
The PTPTN loan is only available to Malaysian citizens enrolled in a recognised undergraduate programme. You can only apply for a PTPTN loan after you have applied, been accepted and registered in the programme. For more information on PTPTN loan, visit http://www.ptptn.gov.my/
What are the potential career paths for Bachelor of Communication graduates?
Due to a broad range of communication subjects covered in this programme, graduates are expected to be able to fit into various professions, both in public and private sectors. Since employers nowadays are looking for versatility and flexibility among fresh graduates, the Bachelor of Communication programme precisely answers that need as learners are exposed to multi-disciplinary knowledge and diverse skills not only in communication but also in the social sciences.
Graduates also can find ready employment in advertising, journalism, news media, copy writing, editing, public affairs and public relations.
I’ve decided I want to pursue Bachelor of Communication at OUM. How do I apply?
Apply online at https://fastrac.oum.edu.my/
Alternatively, visit any of OUM’s Learning Centres (LCs) located throughout the country for guidance. For info on the LCs, go to https://www.oum.edu.my/learning-centres/
Whom should I contact if I need to find out more about OUM’s Bachelor of Communication Programmes?
For academic-related enquiries related to Bachelor of Communication, email Puan Christina Mary A/P Richard or call +603 8913 5524.
For general enquiries on OUM programmes, email the Marketing Unit at admission@oum.edu.my or call +603-7801 2000.
**All information contained in this FAQ are subject to revision without prior notice.

Fees